MARKETING STRATEGIES
Dirty Wax Records marketing strategy recognizes the fact that the value in the label is intrinsically based on their reputation within the music community. Dirty Wax Records needs to be known as a premier label, creating a compelling reason for bands to sign up with them.
Dirty Wax Records will develop their industry visibility through the release of the various compilation CDs. The goal of these CDs is to get the word out about Dirty Wax Records. This will assist in securing their initial bands. This will be done through aggressive networking. Dirty Wax Records will be in close contact to who's who in the Portland music scene, for both retail recordings as well as within the live music scene.
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